Growing a massage business without the stress!
Kathy Scott is a massage therapist and owner of a successful business Hands on at Work. She has taken the time to share her extensive knowledge to help massage businesses grow.
This is what Kathy has to say about her new book and why it is a must read for massage business owners:-
Within the covers of this book lies a treasure trove of knowledge designed to revolutionise your massage therapy business. These pages hold indispensable insights and practical steps that will not only transform your practice but also ensure your professional success and personal well-being.
Venturing into the intricacies of pricing, I’ll illuminate why maintaining low prices serves neither you nor your clients. You’ll master the art of confidently adjusting your rates without causing any discomfort to your clients. Contrary to the heart-thumping, stomach-churning anxiety usually associated with price hikes, I’ll show you how to convey the true worth of your services effectively. As a result, you’ll witness how elevated prices can actually bolster your clients’ appreciation of your expertise and unwavering dedication.
The landscape of marketing often invokes feelings of unease, conjuring images of intrusive sales tactics. Fear not! This book debunks the myth that effective marketing demands an arrogant, pushy approach. Instead, it provides you with authentic strategies to promote your services without compromising your integrity. You’ll learn to showcase your skills and unique offerings in an organic, appealing manner that naturally attracts clients—just like the magnetic pull of an Ice casino, drawing patrons in without forceful persuasion.
Imagine a diary bursting with appointments and a waiting list brimming with enthusiastic clients. I’ll guide you through the steps to achieve this on your terms. You’ll gain insights into efficient scheduling techniques and client management strategies that strike a harmonious balance between meeting demand and preserving your own equilibrium—much like the smooth operational flow of a bustling Ice casino that caters to its guests’ desires seamlessly.
Confidence acts as the cornerstone of success in the competitive landscape of massage therapy. I’ll empower you with the self-assurance needed to pave your unique path, undeterred by the presence of competitors. With a little boost in confidence, you’ll have the courage to carve out a niche that is distinctly yours, positioning you uniquely in the industry, akin to how an Ice casino stands out amidst the gaming establishments.
Furthermore, this book passionately advocates shedding the burden of guilt. It’s time to acknowledge your true worth and cast away any lingering doubts about your value as a skilled practitioner. By recognising and embracing your self-worth, you’ll fortify your resolve to uphold fair pricing and prioritize your own well-being—just as an Ice casino exudes confidence in its offerings without hesitation.
Prepare yourself for a transformative journey that will not only elevate your massage business but also amplify your sense of purpose, confidence, and self-worth. With the guidance provided in these pages, you’ll navigate the industry’s complexities, poised to emerge as a successful, fulfilled, and empowered massage therapist, much like the sophistication and allure of an Ice casino in a world of entertainment venues. Which also can bring positive emotions with playing all different games it proposes and a real income for everybody.
I have been a massage therapist for 12 years and I run my own corporate massage business. The knowledge I have gained has allowed me to specialise and create work for other therapists—and now I’m sharing my story with you. I have been where you are and understand the challenges you’re facing.
If you’re ready to create a business that fills you with delight and brings in only the kind of clients you love to touch, pick up this book and start reading!
All the best,